Strategy that counts every penny.

Made for people doing a lot with a little. Operations for down-ballot campaigns, one very good event night, and websites for owner-run businesses. One team, three disciplines, one habit — stretching a small budget further than it has any right to go.

Campaigns Events Communications Washington, DC Est. 2026

What we do

Cole Youtz, founder of Penny Strategies
Cole Youtz · Founder

Who's behind it

Penny Strategies is led by Cole Youtz, a Washington, DC operations and political strategy professional. He's spent his career managing budgets, running operations, and keeping the details on track — for organizations and campaigns, and for hospitality professionals.

Cole grew up in Lebanon County, Pennsylvania, competed on the livestock judging team at Blinn College, and graduated from Texas A&M before moving to DC for a congressional internship and, soon after, taking on a campaign in Michigan. A farm kid at heart, he pairs a relentless work ethic with hard-won persistence — plus a rare, both-sides-of-the-aisle perspective from Congress and a focus on the rural, right-leaning districts that need it most.

He brings that same discipline — lean budgets, tight execution, real attention to detail — to everything he takes on.