A Washington, DC shop for people doing a lot with a little. Websites for owner-run businesses, operations for down-ballot campaigns, and one very good night out. One operator, three disciplines, one habit — stretching a small budget further than it has any right to go.
Clean, fast, honest websites for owner-run businesses — restaurants, trades, family farms and suppliers. Built or rebuilt from scratch. No templates by committee, no jargon. You tell me what you do; I build the site that says it.
Remote operations for down-ballot Democrats — especially the long-shots running on grit and a shoestring in tough districts. I take the admin, scheduling, and compliance off your plate so your hours go where they matter: voters and fundraising. Built on real experience running races in deep-red terrain.
A curated crawl through Washington for people who've aged out of the shot-ski but still want a great night. Small groups, real cocktails, and a route you don't see coming. Launching September 2026.
Penny Strategies is Cole Youtz — a Washington, DC operator who has managed the money and logistics on political campaigns, trained floors in busy restaurants, and built websites for small businesses that needed one and didn't have a budget for an agency.
That mix is the point. Campaigns taught me to run lean under pressure. Hospitality taught me that the details are the product. Digital tied it together. It all rolls up to one idea — the one in the name: make every penny count, and make the thing actually good.